Web analytics setup in Moldova
Your analytics is wrong by 15–40 %. And you are making decisions on it.
The problem is not that the tracking code was installed badly. The problem is that browsers and blockers have stopped letting third-party trackers through — and almost all analytics in Moldova is still collected by exactly those.
Where the error comes from
Three causes, and not one of them is fixed in the tracker’s settings
Safari wipes the data every 3–7 days
One and the same person, visiting ten times, looks to analytics like ten different people. Your advertising learns from that picture.
Blockers cut the trackers out entirely
A share of your visitors is simply invisible to the system: no visit, no source, no enquiry.
Some people do not give consent
Asking permission is required by Law 195/2024, and the refusals add to what is already lost.
What it costs
An error in percent sounds harmless. Let us put it in money.
On a budget of €3,000 a month
€450–1,200
every month whose fate you do not know: which part of it brought a customer and which part went nowhere. Over a year that is between €5,400 and €14,400, allocated blind.
The money does not vanish — what vanishes is the chance to move it towards what works. Setting up analytics costs many times less than that sum and is done once.
What analytics that reaches the end looks like
A real enquiry from digitme.md · 14 September 2026, 12:18
When collection is set up in the first person, the enquiry does not arrive bare but with the whole history: where the person first came from, which ad they clicked and how many times they visited before writing.
And another 10 fields. How it works — The Ring section →
What we set up
The six layers working analytics is assembled from
Google Analytics 4
Correct event collection, e-commerce, migration of historical data. Not «we installed a tracker», but a scheme configured for your goals.
Google Tag Manager
Tags, variables and triggers in one place, so that a change does not need a developer every single time.
Collection on our own server
We count it ourselves, not through third-party trackers. This is exactly the fix for the problem described above: nothing to cut out, nothing to erase.
Visitor consent
A banner under Law 195/2024. Without it the ad platforms will in time stop accepting your data, and then stop your campaigns.
Facebook and Instagram
Enquiries and audiences for follow-up advertising — from our server too, not from the browser.
Reports for the manager
You open it and see the picture straight away, not a spreadsheet export once a month.
Three levels of depth
Where to start and where to stop
We have three related directions and they are easy to confuse. Here is the difference.
Web analytics
You see what happens on the site: where people came from, what they looked at, where they left. Needed by everyone, always.
End-to-end analytics
You see the path from click to money: which campaign brought the enquiry and what the deal cost. The circle is not closed — the conclusions are yours to draw.
More →The Ring system
The same data goes back into Google and Meta, and they look for similar customers themselves. It makes sense from €2,000–2,500 of monthly budget.
More →It is almost always worth starting at the first level: you need it in any case and it costs less than the rest. Offering you the third straight away, without sorting out the first, would be dishonest.
How we work
Four steps, and the first is an audit of what is already there
We look at what is set up now
An audit: which events are collected, which of them lie, what is missing. It often turns out half the reports were counting the wrong thing.
We draw up a map of goals
We describe which actions on the site we will record and which of them count as a result for the business.
We implement
Trackers, collection on our own server, consent, passing enquiries to the advertising, reports.
We keep it running
The site changes, the advertising platforms change, the law changes. Analytics that was set up and forgotten breaks within six months.
Honestly
What analytics will not do
- It will not raise sales by itself. It shows you where you are losing — the decisions and the changes are still yours.
- It will not fix a site nobody wants to leave an enquiry on. It will only name the figure for how expensive that is.
- It will not replace a CRM. If enquiries get lost inside the company, analytics will show handsome traffic and sad sales.
So we start the audit with the question of what you intend to do with the data. If there is no answer, it is too early to set anything up.
One step
An audit of your analytics — 30 minutes
We will look at what is being collected now and how much of it can be trusted. We will tell you what to fix first.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +373 76 090 111 We answer during working hours.