Puma Moldova Case Study

The Puma brand is known all over the world, and it seems that such a company doesn't need to spend a lot of money on advertising. But the Puma Moldova store faced the fact that it is necessary to invest in advertising and do it correctly. That's why Puma Moldova managers turned to us.

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We collected information on each creative. We did a check-up in the middle of the month and compiled monthly reports. We set up e-commerce and server-side analytics for holistic data collection.

We used all Google Ads tools - we launched campaigns of four types at once. They worked both separately and in conjunction with each other.

What we did

Set up comprehensive analytics

Changed the structure of advertising campaigns

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Now advertising is shown both to those who have not previously interacted with the site and to those who have already visited or interacted with the Puma Moldova website.

We constantly monitored the advertising to ensure it was effective and delivered results. If something went wrong, we quickly made changes. And we always kept the Puma Moldova team informed about the situation.

Precisely set up targeting at all stages of the sales funnel (TOF, MOF, and BOF)

Worked thoroughly on optimization

Sales increased by 28%.

Advertising became more effective: We spent less money from the advertising budget, and there were more sales.

People started buying goods online and offline more often.

Results

We didn't just launch advertising, we created a whole system of different types of campaigns.

Principles of Success

Comprehensive approach

All our decisions were based on numbers and facts.

Data-driven

We didn't stand still, but constantly improved our work.

Continuous optimization

For advertising to work, you need not only to invest money in it but to approach it thoroughly. A comprehensive approach allows you to achieve impressive results and includes:

Conclusion