Google Ads · Facebook and Instagram ads · Premier Partner
Advertising you can see in money, not in an impressions report.
Google Premier Partner means the top 3 % of agencies, and in Moldova there are three of us. The status is not confirmed by words but by clients’ results, and it can be checked with Google.
Official statuses
Evidence
What our clients got
How this is different
Four things that make the budget work differently
We set up analytics before the launch, not after
You cannot optimise a campaign on data that does not exist. Until you can see which ad brings an enquiry, and which enquiry brings money, any optimisation is guesswork.
We pass enquiries straight from our own server
Browser data is cut by blockers and Safari — between 15 and 40 % is lost. We send enquiries from our own server, and the advertising learns from the whole picture instead of scraps.
We work at every stage of the customer’s journey
Separate campaigns for those who do not know you yet, those who have already visited and those who nearly bought. One campaign for everyone is the most common reason a budget drains away.
We optimise constantly, not once a quarter
No campaign is effective straight after launch. We cut what did not work and reinforce what did — every week, not at the end of the year.
Tools
What we work with and what it is for
Google Search
The person is already looking for what you sell — the query itself is the targeting. Usually the channel with the best return.
Shopping campaigns
Product cards with price and picture right in the results. For shops this often matters more than search.
The Google Display Network
Banners for broad audiences — they work on awareness and on first contact.
Meta Ads: Facebook and Instagram
Product catalogue, carousels, audiences by interest and behaviour. It works well where the decision is emotional.
Remarketing
We catch up with people who have already been on the site. The cheapest enquiry in almost any niche.
Analytics underneath all of it
Trackers, collection on our own server, purchase tracking. Without that, the rest is shooting blind.
The plan of work
Seven steps, and the third of them is analytics
It is the order that separates systematic work from «let us launch and see».
We study the business
What you sell, to whom, at what margin and what counts as success. That is where the numbers we will move come from.
We define the audiences
We build profiles of the people we are launching for: their language, their habits and what stops them buying.
We set up analytics
Before the first impression. Otherwise the first weeks of budget go on data we will never see.
We write the copy and build the creatives
Between 5 and 20 variants for the chosen audiences — so there is something to pick from by results rather than by taste.
We launch and run an experiment
The first stage is a test of which copy and which creatives work. Not «launched, now we wait».
We cut what is not needed
We remove what produced no result and keep and reinforce what is effective.
We sum up and go round again
A report in money, the conclusions and the next round of campaigns, now on accumulated data.
Honestly
When it is too early to launch advertising
- If the site does not answer the visitor’s questions, advertising will only speed up the loss of budget. The site comes first.
- If there is nobody to handle the enquiries, or they get lost, advertising makes the problem more expensive, not smaller.
- If there is no data on what counts as success, we will not be able to show the return — and you will quite fairly decide that advertising does not work.
At the review we will see this and say so plainly, even if it means postponing the launch.
One step
A review of your advertising — 30 minutes
We will look at the advertising and the analytics and tell you where the budget goes and what to fix first. Even if you end up working with someone else.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +373 76 090 111 We answer during working hours.