Sport Spirit Case Study

One of the most recognizable multi-brand sports stores in Moldova is Sport Spirit. Promoting many brands on the Internet at once is not an easy task. The result depends not only on financial investments but also on competent work with advertising campaigns. That's why the store managers turned to us.

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Integrated all the necessary platforms for digital marketing: Google Ads, Google Analytics, GTM, Yandex Metrica, Facebook Business Portfolio (we made a catalog, pixel in it). Linked Google My Business with Google Ads. And now the advertisement lays a route from users to the store. This greatly stimulates offline sales.

Google Ads and Meta Ads Manager (Facebook and Instagram) - launched campaigns that worked both separately and in conjunction with each other. Delivered advertising messages to users at all stages of the sales funnel (TOF, MOF, and BOF).

What we did

Created accounts

Used all the tools

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That all actions that users perform on the site are recorded in analytics. This way we understand how high-quality traffic comes from advertising.

Synchronized products from the site and catalog in Meta Ads Manager. Now, in advertising, a potential client sees not just a banner, but a carousel with product cards.

Set up basic analytics

Synchronized products in Meta Ads Manager

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We accurately track how many sales each campaign brings and what product users buy.

Set up e-commerce analytics

Every month sales grow by 15-20%.

The brand has become more famous - in the search engine it began to be entered 5233% more often.

Separately, online sales grew by 156% in three months.

Results

We didn't just launch advertising to get views. We created a whole structure of different types of campaigns that work separately and in conjunction.

Principles of success

Comprehensive approach

We regularly made reports, and all decisions were based on numbers and facts.

Data-driven

We didn't stand still, but constantly improved our work - we used all available tools.

Continuous optimization

For advertising to work, you need not only to invest money in it but to approach it thoroughly. A comprehensive approach allows you to achieve impressive results and includes detailed analytics, optimization of advertising campaigns, and personalization of the user experience.

Conclusion