Cases · Opticians, retail chain · Advertising
How a chain of opticians made its advertising pay
Eurooptica is a well-known chain of opticians in Moldova: you can buy glasses and have your eyes tested. The services are good, but the return on the advertising spend was small. That is what they came with.
Result · Eurooptica
The work
What we did
We got to the bottom of the problem
We looked at where the budget was going and what happened to visitors after the click.
We set up the analytics
We made sure every click on an ad was tracked. It became visible what worked and what did not.
We made the approach personal
We split customers into groups by interest and started showing each of them what actually interested them.
We renewed the creatives
We produced new advertising material to replace what was getting no response.
We optimised continuously
We went through the results regularly and made changes, rather than launching and forgetting.
The outcome
What changed
We did not simply launch advertising, we assembled a system: detailed analytics, campaign optimisation and personalisation. Hence the result.
The brand became more visible
People started talking about Eurooptica more often.
One step
A review of your situation — 30 minutes
We will look at what you have now in advertising, CRM and analytics and tell you plainly: whether you need The Ring or one service is enough. No slide decks, no obligations.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +373 76 090 111 We answer during working hours.