Eurooptica Case Study

In Moldova, the Eurooptica network of opticians is well-known, where you can both buy glasses and have your eyesight checked. However, despite the quality of the network's services, the return on investment in advertising was low. That's why the Eurooptica team turned to us.

01

02

First, we carefully studied how everything was organized at Eurooptica. It turned out that the advertising was like shooting in the dark.

We made sure that every click on an ad was tracked. This allowed us to understand what works and what doesn't.

What we did

Understood the problem

Set up analytics

03

04

We divided the network's clients into groups based on interests and started showing each one what they were really interested in.

We developed new, more attractive advertising materials.

Personalized the approach

Updated the advertising

05

We regularly analyzed the results and made changes to make everything work even better.

Constantly optimized

Sales soared:
Increased by 70% in six months.

The brand became more recognizable: Now people talk about Eurooptica more and more often.

People started making appointments for diagnostics more often:
The number increased by 135%.

Results

We didn't just launch advertising, we created a whole system.

Principles of Success

Comprehensive approach

All our decisions were based on numbers and facts.

Data-driven

We didn't stand still, but constantly improved our work.

Continuous optimization

For advertising to work, you need not only to invest money in it but to approach it thoroughly. A comprehensive approach to digital marketing includes detailed analytics, optimization of advertising campaigns, and personalization of the user experience. This allows you to achieve impressive results.

Conclusion