Baby Boom Case Study

There has always been serious competition in the baby products market. In such conditions, you can't do without advertising. But what if it simply doesn't generate sales and money is wasted? Baby Boom store faced this problem. And then the store managers turned to us.

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We made sure that every click on an ad was tracked. Now we know exactly which advertising brings in customers and which is a waste of money.

We made the advertising texts clearer and more interesting, and the images brighter and more attractive.

What we did

Put things in order with analytics

Redesigned all the advertising

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Now advertising is shown only to those who really need it. For example, mothers with young children, not everyone.

We constantly monitored the advertising to ensure it worked like clockwork. If something didn't work, we changed it immediately.

Set up targeting

Worked thoroughly on optimization

Sales increased sharply by 60%.

Advertising became more effective: We spent less money, and there were more clicks and sales.

People started buying goods online more often.

Results

We didn't just launch advertising, we created a whole system.

Principles of Success

Comprehensive approach

All our decisions were based on numbers and facts.

Data-driven

We didn't stand still, but constantly improved our work.

Continuous optimization

For advertising to work, you need not only to invest money in it but to approach it thoroughly. A comprehensive approach to digital marketing includes detailed analytics, optimization of advertising campaigns, and personalization of the user experience. This allows you to achieve impressive results.

Conclusion