Cases · Media, classifieds, sport · Bitrix24

How to bring the sales of several business lines into one mechanism

Simpals is a large Moldovan company working in classifieds, video, sport and advertising. There are many business lines, and the sales departments needed to work as one whole.

What they came with

What had to be solved

  • Gather every enquiry in one place so that none is lost
  • See the full picture of sales for each business line
  • Speed up the handling of enquiries and deals
  • Simplify the staff’s routine tasks
  • Improve work with customers and the search for new staff

The work

What we did

01

Every channel in one place

Phone, social networks, messengers and email all land in Bitrix24. Enquiries from the websites are created in the system automatically.

02

A smart enquiry funnel

All enquiries go into one shared funnel, but each person sees only their own. Distribution between the team is automatic.

03

A separate funnel for each business line

Advertising, events, video — each line has its own stages, and all of them are under control.

04

Reports and analytics

You can see how each department and each person is doing, and measure the return on advertising.

05

Task templates

Routine work is done faster and without mistakes.

06

Automatic customer support

Customers get notifications about their enquiries and questions are resolved faster.

07

Recruitment and a 1C integration

We built a CV database and automated hiring. Sales data reaches the accounts department by itself.

The outcome

What changed

Several different sales lines were brought to one logic without breaking what is specific to each.

Work with customers became faster

And better — enquiries are not lost and do not wait their turn.

Managers see the whole picture

And can make decisions on data rather than on impressions.

It became easier for the staff

Less manual work and less switching between windows.

One step

A review of your situation — 30 minutes

We will look at what you have now in advertising, CRM and analytics and tell you plainly: whether you need The Ring or one service is enough. No slide decks, no obligations.

What happens next

  1. We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
  2. We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
  3. We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.

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