Cases · Chain of opticians, Moldova · Websites
How to try on a frame without coming to the shop
The Eurooptica chain of opticians had a site built on a website builder: you could look, but not choose. The main problem with buying glasses online is not the catalogue at all — a person does not know how a frame will look on their face.
What they came with
What had to be solved
- Let people try a frame on before the trip to the shop
- Build a catalogue of frames and lenses, not a shop window
- Add a personal account showing prescriptions and orders
- Remove the obstacles on the way to an order — from audit data, not from gut feeling
The work
What we did
A fitting room with artificial intelligence
A person uploads their photo and sees a specific frame from the catalogue on themselves. The flow is seamless: trying on does not require leaving the product page.
A family personal account
One account holds the prescriptions and orders of every family member — glasses are bought for children and parents, and keeping that in separate accounts is awkward.
A catalogue of frames and lenses
With filters, a separate page about lenses and an explanation of how they differ — that choice is usually harder than choosing a frame.
An audit and four sprints of fixes
We walked the whole funnel, found the places where people drop off and closed them in four passes. The audit roadmap was completed in full.
The salesperson’s desk
The admin panel answers five questions of the working day: which orders nobody has picked up, who is waiting for a call, what is ready for collection, which reservations the shop is waiting for and whether everything reached Bitrix24.
Bitrix24 and SMS
Orders and enquiries go to the CRM, the customer gets an SMS about the status.
Responsive from 320 to 2560
We ran the whole site through every width and fixed what broke — rather than «checked it on my phone».
The outcome
What changed
A case where what decided it was not the beauty of the shop window but one feature that removes the main objection. The site is live on its real domain — open it and check for yourself.
The frame can be tried on
The main objection to buying glasses online is removed before the visit to the shop.
The family in one account
Prescriptions and orders of every family member together, not in separate accounts.
The salesperson can see their day
Instead of a map of twenty-three sections — six counters and lists of what needs action today.
One step
A review of your situation — 30 minutes
We will look at what you have now in advertising, CRM and analytics and tell you plainly: whether you need The Ring or one service is enough. No slide decks, no obligations.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +373 76 090 111 We answer during working hours.