Cases · Air conditioners and installation, Chișinău · Websites
How to make the price known before the phone call
Arctica Service sells and installs air conditioners. The old shop had a catalogue but no full price: to find out what an air conditioner with installation would cost, you had to call. Some people simply did not.
What they came with
What had to be solved
- Show the turn-key price right on the product page
- Let people book an installation without a call and without waiting
- Move 599 products from the old shop without losing search positions
- Show the 5.0 rating from 252 reviews, which was nowhere to be seen on the site
The work
What we did
Two prices on the product page
The price of the unit and the price with installation, side by side. Plus the monthly instalment, so the sum does not frighten.
Booking an installation online
A five-step wizard: the model or your own unit, the type of installation and extra work, your town with the call-out charge calculated for the whole of Moldova, a 21-day calendar with three slots a day, your contact. No call and no waiting for a reply.
A quiz to choose a model
For those who do not know which model they need: a few questions instead of a catalogue of 599 items.
Servicing as a product
Cleaning, diagnostics and recharging were given their own section with prices and booking — it used to be a line saying «call us».
Moving the catalogue and the URLs
599 products were imported from the old shop and around 650 old URLs closed with permanent redirects — the search positions are not lost.
Bitrix24, SMS and Telegram
A booking creates a deal with product lines, the customer gets an SMS at every stage and the team a Telegram notification.
The crews’ calendar in the admin panel
The dispatcher sees three weeks ahead and how busy both crews are slot by slot, and can close a day or add a slot.
Three languages and the technical base
Russian, Romanian and English with hreflang, a sitemap, structured data, the Google rating in the header on every page.
The outcome
What changed
The site is built on the same principle as this one: a structure around objections, analytics from day one, and design as a consequence. The site is live on its real domain — open it and check for yourself.
The price is visible before the call
A person sees the turn-key sum and the monthly payment without contacting a salesperson.
Booking takes a minute
Instead of a call, a wait and agreeing things over the phone — five steps and an SMS confirmation.
The rating finally works
5.0 from 252 reviews — the company’s strongest argument, and until now it simply was not shown on the site.
One step
A review of your situation — 30 minutes
We will look at what you have now in advertising, CRM and analytics and tell you plainly: whether you need The Ring or one service is enough. No slide decks, no obligations.
What happens next
- We call you back during working hoursUsually within an hour. If it is awkward to talk — we write instead.
- We ask a few questionsWhat you have now, what does not work, which numbers you count as a result.
- We tell you straightWhat is worth doing first, how long it takes and whether you need us at all.
Would rather not leave your number — call us: +373 76 090 111 We answer during working hours.